Who is HLJ Marketing?
Hi, I’m Hayley Louise Johnson- a digital marketing specialist with over 10 years of experience helping businesses achieve real results.
I’ve worked across industries like e-commerce, cosmetics, finance, industrial, wellness, and more, managing ad campaigns that deliver measurable growth.
I started my performance marketing career agency-side, working with brands like BrewDog, Victoria’s Secret, and Amazon Prime Video, handling multi-million-pound budgets and leading cross-channel strategies.
Now, as a freelance consultant, I bring that big-brand experience to businesses of all shapes and sizes, creating bespoke strategies that work.
I focus on practical, effective marketing: campaigns that drive leads, improve ROI, and make a tangible impact.
Whether it’s paid search, social ads, social media or an overarching digital strategy, I’m all about delivering results that matter to your business.
The Journey So Far..
- 2014: Started my career in marketing, working for a local magazine taking on a variety of print and digital roles
- 2016: Designed and managed websites for local businesses, honing my seo, technical and creative skills.
- 2018: Joined a global marketing agency, diving straight into performance marketing and paid search management.
- 2019: Progressed to senior role, working closely with key clients, leading an award winning team and fine-tuning strategies for a variety of industries.
- 2021: Took the leap into freelancing, bringing my skills to businesses looking for specialist support.
- Today: Working with businesses across the world, achieving consistent growth through data-driven strategies and constant optimisations. I’ve managed everything from start-up accounts to high-profile campaigns, adapting to each client’s needs and goals.
It’s about more than just clicks & sales – it’s about delivering real, lasting impact.
Why Work With Me?
When you work with me, you’re getting:
- Performance Marketing Expertise: Proven success with Google, Meta, and TikTok ads. I’ve increased conversions, improved CPAs, and helped businesses consistently grow their lead pipelines.
- Strategic Thinking: From tackling underperforming campaigns to designing new strategies, I don’t just follow trends, I make data-driven decisions to deliver results.
- Tailored Support: No cookie-cutter solutions here. I take the time to understand your business, your market, and your goals to create a strategy that works for you.
