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Small Businesses Win Big on Black Friday and Cyber Monday With These Digital Marketing Tips

Black Friday and Cyber Monday are some of the busiest shopping days of the year, and they can be a great opportunity for small businesses to boost their sales. If you're looking to take advantage of these shopping holidays, here are some digital marketing tips that will help you win big.

Get Your Website Ready for an Influx of Traffic

Now is the time to make sure your website is ready for an influx of traffic. Here are a few things you can do to make sure your site is up to the challenge:

  • Make sure your website is lightning fast. Nobody wants to wait for a page to load.

  • Is your website mobile-friendly? More and more people are shopping on their phones, so you don't want to lose out on that traffic.

  • Make sure your website is updated with the latest inventory and sale information. You don't want customers getting frustrated because they can't find the information they need.

  • Nobody wants to waste time clicking around on a website trying to find what they're looking for. Make sure it's super easy to navigate around, do you have a search bar and do all your links work?

Use Effective Email Marketing Techniques

So, you've got a small business and you want to take advantage of Black Friday and Cyber Monday? But how do you do that? By using effective email marketing techniques, that's how. You need to create an email campaign that's going to get people excited about your products and services.

Your email campaign should be well-crafted and well-targeted. It should be interesting, engaging, and relevant to your customers. And it should offer a good deal—something that's too good to resist.

Create Social Media Buzz

You can create social media buzz for your small business by doing a couple of things. First, make sure you have a strong social media presence. This means having a well-crafted social media strategy and using the right tools to help you reach your target audience.

Second, get creative with your content. Make sure it's engaging and relevant to your customers. And lastly, be sure to promote your content regularly. This means sharing it on your social media channels, as well as paid advertising platforms.

Invest in Paid Advertising

You may be wondering how you can invest in digital marketing to get the most out of Black Friday and Cyber Monday. Well, one great way is to invest in paid advertising.

With paid advertising, you can target potential customers who are already interested in what you have to offer. You can also specify exactly what you're willing to pay for each click, so you know your budget ahead of time. And because pay-per-click advertising is highly targeted, it's a great way to make the most out of Black Friday and Cyber Monday, be careful though CPCs go through the roof this time of year, keep an eye on your ads and make sure they are optimised to their full potential.

Finally, Make the Most of Online Shopping Trends

You may have already heard that Black Friday and Cyber Monday are the biggest shopping days of the year. Well, as a small business, you can make the most of these trends by strengthening your digital marketing strategy.

Here are a final few tips to help you get started:

1. Make sure your website is optimized for mobile devices. More and more people are shopping online from their phones and tablets, so you need to make sure your website is responsive and looks good on all devices.

2. Create a special Black Friday or Cyber Monday offer. This is a great way to bring in new customers and increase sales.

3. Send out a targeted email campaign. Segment your email list according to interests and target those who are likely to be interested in your Black Friday or Cyber Monday offers.

4. Use social media to promote your offers. Hashtags like #blackfriday and #cybermonday are widely used on social media, so make sure you use them to promote your offers.

5. Run a contest or giveaway. This is a great way to generate buzz around your business and attract new customers.


You did it! You made it through Black Friday and Cyber Monday. The deals were amazing and you've had lots of new customers but it can be tough to know how to capitalise on all of that traffic and make the most of your sales. But don't worry, we're here to help get in contact today for help with your post-Black Friday digital strategy.

Check out our roundup of digital marketing tips for small businesses, and learn how to turn those Black Friday and Cyber Monday sales into long-term success.

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